MKT Unit 5 DB

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John Q . Student

Wright State UniversityMKT Unit 5 DB

Nowadays there are many more marketing channels available than there were 15 , or even ten years ago . Now a company can market their products by means of a wide variety of channels open to them such as banners video , wireless , desktop applications , etc - in addition to the more traditional marketing channels of print media and television

Marketing is a very important function which plays a role in strategic

planning as it has a direct effect upon profitability and sales . Larger businesses will dedicate specific staff and departments for marketing purposes , but it is not something that should be carried out in isolation from the rest of the business . The departments need to work together in for strategic planning and techniques to be successful (GCSE , 2006

Let 's take a look at how Sony may consider marketing its new PlayStation 3 (PS 3 , which is to be launched in a couple of weeks in America . It has already begun the marketing campaign with a pre product launch press release , wherein it allowed journalists to test the product . This would be an effective strategy as it would enhance the mystery and curiosity surrounding the product

I think other channels which would be most effective in the marketing of this product would be all of the new channels listed above - banners video , wireless , desktop applications , as well as television and the printed media , as long as the programs and publications used are aimed at the younger generation . Retail outlets would also have their own promotional material such as posters and cardboard cutouts on display Sony could refer back to successes that they had in the marketing of the Sony Playstation 2 , considering that according to them , an incredible 74 million Playstation 2s have been consumed - a figure trumped by sales of the two iterations of the original PlayStation hardware , now standing at 100 million (Spong , 2006

Abstract

Use as many key words as possible in your abstract . Limit its length to 960 characters . For an empirical study , use 100 to 120 words to describe the problem , participants , method , findings , and conclusions . For a theoretical or review article , use 75 to 100 words to state the article 's , thesis , scope , sources , and conclusions . Define all abbreviations and unique terms . Spell out names of tests and drugs use generic drug names . Use paraphrases , not quotations . Conserve space by using abbreviations express numbers as digits

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