MGT599-SLP1-Gap: Strategic management vision, mission and stakeholders

GAP INC . STRATEGIC AUDIT

Organization Mission and Vision . The company 's organizational mission and vision is not expressly stated in their website , although from their purposes and values , it can be asserted that Gap 's most basic mission is to make it easy for customers to express their personal style throughout their life . The company is , as quoted in their official website `committed to serving the needs of our customers while delivering quality earnings and long-term value to our shareholders (Internet 2008 . Their vision is to become a leader in the retail

clothing trade so that they could present the highest return for their shareholders through developing great leaders , holding them accountable for what they expected to achieve and working hard to retain the talent that is critical to a large , customer-facing like Gap , Inc

Products and Brands . The brands and products of Gap reflect their mission to make it easy for people to express their personal style . The firm , being a leading international specialty retailer , offers clothing accessories and personal care products for men , women , children and babies . Their brands constantly undergo development to better meet customers ' needs - through pioneering and stimulating designs through well-located and attractive stores and by conversing with customers in a way that hooks up to how they live , work and play . The company has three brands under their helm , other than the Gap brand that they carry which are : Banana Republic , Old Navy and lime

The Gap brand offers wardrobe essentials such as T-shirts , hoodies great-fitting pants and denim and now includes product lines for kids (GapKids , babies (babyGap , pregnant women (GapMaternity ) and (body necessities ) Gapbody . The Banana Republic brand is established by the firm as a luxury brand offering high-quality apparel and accessories collections for men and women offering essentials and seasonal collections of accessories , shoes , personal care products and intimate apparel fitting for work and casual occasions

The Old Navy brand offers Gap customers the best value for their money with their collection of apparel and accessories , as well as basics Putting forward an Item of the Week (a special item at a special price every week and coming out with much-talked-about advertising campaigns helps promote the brand that is distinctively Gap . Finally , the lime brand is an online-based shoe shop ( HYPERLINK "http /www .lime .com " www .lime .com ) offering selections of more than one hundred of the world 's best footwear brands for women , men and kids . Its website also offers fresh tips on the latest footwear trends and styles , as well as exclusive contributions by guest editors such as celebrity stylist Rachel Zoe

Organizational Stakeholders . Part of strategic management is the maintenance of a good stakeholders ' relationship as a stepping-stone to the eventual attainment of organizational goals . A rapport with stakeholders is essential , as they are part of the business environment Organizational stakeholders to the firm include shareholders , employees consumers , local communities , government , and other businesses Shareholders and employees are given stakeholders . Consumers are stakeholders because without them , Gap will be a lost cause , and the firm has taken the right direction when it decided to focus on satisfying their customers through excellent product quality . The local communities , government , and other businesses has a stake in the consequences of what the firm does because all exists in the same plane and has to complement with each other in to subsist harmoniously

CEO and Executive Team . Gap Inc 's executive leadership team is headed by Chairman and Chief Executive Officer Glenn K . Murphy since he was appointed to the position last July 2007 . He is supported by a twelve-man team composed of Michelle Banks (SVP , General Counsel , and Corporate Secretary and Chief Compliance Officer , Jack Calhoun (President , Banana Republic , John Ermatinger (President , Japan , Marka Hansen (President , Gap , Toby Lenk (President , Gap Inc . Direct , Art Peck (EVP , Strategy Operations Acting President , Gap Inc . Outlet Stan Raggio (SVP , Gap International Sourcing , Eva Sage-Gavin (EVP Human Resources , Communications and Corporate Social Responsibility Sabrina Simmons (EVP and Chief Financial Officer , Stephen Sunnucks (President , Europe , Michael B . Tasooji (EVP and Chief Information Officer ) and Tom Wyatt (President , Gap Inc . Outlet and Acting President Old Navy . In addition , Gap Inc 's Board of Directors is responsible for overseeing the company 's business , determining its mission , developing long-term strategy and managing the company 's risks while evaluating and directing controls and procedures

Geographic Locations . The company has world headquarters in the San Francisco Bay Area , product development offices in New York City and distribution operations and offices coordinating sourcing activities around the globe . Gap operates and owns more than 150 stores in the United Kingdom , Ireland and France , plus more than 100 Gap and Banana Republic stores throughout Japan . In addition , Gap Inc 's franchise business is growing rapidly , with dozens of Gap and Banana Republic stores either open or planned for southern countries : the Philippines Bahrain , Indonesia , Kuwait , Korea , Malaysia , Oman , Qatar , Saudi Arabia Singapore , South Korea , Turkey and the United Arab Emirates

Size and Revenues . Gap Inc . is one of the world 's largest specialty retailers , with more than 3 ,100 stores throughout the United States , as well as in Canada , the United Kingdom , France , Ireland and Japan and a portfolio of four of the most recognized apparel brands in the world (Plunkett , 2008 . They employ more than 150 ,000 people around the world who support Gap Inc . and its brands and help bring the mission and vision of Gap to life for its broad span of stakeholders . The company has fiscal 2007 revenues of 15 .8 billion , slightly lower than the 2006 net sales at 15 .9 billion (Annual Report , 2008 . Net earnings for 2007 amounted to 833 million 778 million . Dividend per share did not change value for 2006-2007 at .32 dollars , while return on average stockholder 's equity is at 18 during 2007

WORKS CITED

Annual Report (2008 . Gap Inc . Retrieved April 28 , 2008 from HYPERLINK "http /www .gapinc .com /public /documents /GPS_AR_07 .pdf http /www .gapinc .com /public /documents /GPS_AR_07 .pdf

Internet (2008 . Gap Inc . Retrieved April 28 , 2008 from HYPERLINK "http /www .gapinc .com " www .gapinc .com

Plunkett , J (2008 . Plunkett 's Retail Industry Almanac 2008 . Houston Texas : Plunkett Research , Ltd

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