MBA - Fast Food versus Health Living: McDonald`s the on-going battle.

XXX University

FAST FOOD VERSUS HEALTH LIVING

MCDONALD`S THE ON-GOING BATTLE

Name of Author

Approvals

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Acknowledgements

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CONTENTS

APPROVALS . 1

ACKNOWLEDGEMENTS . 2

TABLE OF CONTENTS . 3

LIST OF TABLES . 4

ABSTRACT . 5

INTRODUCTION . 6

REVIEW OF RELATED LITERATURE 13

CONCEPTUAL FRAMEWORK 26

METHODOLOGY . 30

RESULTS AND DISCUSSION . 36

CONCLUSION 66

REFERENCES 71

APPENDICES 72

List of Tables

Table 1 . Gross

sales McDonald 's worldwide

Table 2 . McDonald 's Systemwide Restaurants

Table 3 . McDonald 's Outlets Growth in Different Countries

Table 4 . McDonald 's outlets in UK

Table 5 . Comparative figures between research site and Hong Kong

Table 6 . Age distribution of respondents

Table 7 . Frequency of visits to McDonald 's

Table 8 . Group Behavior

Table 9 . Family member who usually initiates for fast foods

Table 10 . Work Environment

Table 11 . Trend or pattern on food seeking

Table 12 . Distribution of respondent regularly eating home cooked food

Table 13 . Regular eating place if not home

Table 14 . Response as to statement that fast foods system is one of the most convenient way of food distribution which evolved through the years

Table 15 . Response to the statement my friends are now more health conscious generally avoiding fat foods and sweets compared to two years

Table 16 . Response to the statement that McDonald 's burger and fries are generally unhealthy because of its high fat content

Table 17 . Response to the statement that a McDonald 's burger is one of the tastiest burger in the market

Table 18 . Response to the statement if given time and money is no problem , most people will cease to patronize fast foods like McDonald 's

Table 19

Table 20 . Response to the statement that McDonald 's uses artificial additives (preservatives and flavours ) to its products

Table 21 . Response to the statement that McDonald 's strategy is aimed at children and teenagers

Table 22 . Response to the statement that fast foods uses a lot of come ons , and that it over spent on promotions and advertising

Table 23 . Response to the statement that there is a considerable change in eating habits because of fast foods like McDonald 's in the past several years

Table 24 . Response to the statement that there are more vegetarians now as compared two years ago

Table 25 . Response to the statement that McDonald 's is constantly introduces new products in the market to capture the health food market

Table 26 . Response to the statement that there is marked shift in McDonald 's to more nutritious and natural food items over the past several years

Table 27 . Response of respondents as to the statement that critics of McDonald 's allegedly claiming ill health effects are generally unjustified

Table 28 . Response to the statement that regulation to ensure healthy and safe processed food items offered to the public is generally lax and weakly implemented

Table 29 . Response as to the statement that food and nutrition issues and concerns on fast foods are adequately...