Paper Topic:

`YOUR MARKETING SUCKS`Mark Stevens

( YOUR MARKETING SUCKS

Page 1

Every marketing dollar you spend should bring in more than 1 dollar in return , says

Stevens in his blunt-titled book , Your Marketing Sucks . The author , Mark Stevens , who is an

entrepreneur and CEO of MSCO Inc , argues that most companies don 't have a clue about

good marketing . According to Stevens , most marketing amount to throwing thousand-dollar

bills out the window . That if the money spent on marketing is not bringing in money , then

the marketing sucks . When an ad agency starts bragging

about Clio Awards received , Stevens

writes , fire them . They should be in the business world to create attractive ads and logos that

will generate sale out of the marketing activity . Stevens drives out that knowing the best way

to achieve the company 's overall objective , is the work of an Extreme Marketer . An Extreme

Marketer is someone who gets a return of investment from her extreme marketing activities

Extreme marketing , according to Mark Stevens , is a process by which one will determine

how much will be spent on effective marketing campaign strategy and receive a positive

return on the investment . The benefit would be-increase in income and it follows that there is

business growth . The business will have an increase in value which is the true measure of a

successful business venture

This book will teach the readers how to become an Extreme Marketer by touching on

both strategy and tactics . In a reasonable term and through examples Stevens provides his

philosophy on modern marketing and practical advice on how to fix the problems . In Your

Marketing Sucks , Stevens shows how to formulate an innovative and effective marketing

plan and then check on the results . Spending a marketing budget should ensure that there is a

measurable return on marketing expenditure . This is an important book as a reference and

guide for anyone who is interested to be a business owner whether his company is small or

large . Business investors will know how to spend their money wisely and get a good return

on their investments

Reference List

Mark Stevens (2003 .Your Marketing Sucks : New York : Crown Business...

2 pages

29.5 KB

Free sing-up