MARKETING PROJECT FINAL YEAR dissertation - why is starbucks market leader in uk ?

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INTRODUCTION

Starbucks Coffee or Starbucks Corporation is an international coffee chain house which has its headquarters in Seattle , Washington , America At the moment , Starbucks remains the largest and the most renowned coffeehouse globally . It has in 49 countries and 16 ,120 stores . The above reality makes an inclusion of the United States which has 11 ,000 Starbucks coffeehouse stores . The US is followed by the Canada which has 1 ,000 stores and then Japan which has 800 stores . This was followed by

an aggressive expansion program to the rest of the world , the European market being the one having an increasing number of stores

Generally , Starbucks is known for its venture of selling drip brewed coffee the famous espresso based hot drinks , snacks , other hot and cold drinks , alongside other items such as the coffee beans and tea mugs . In addition to this , the Starbucks Coffeehouse through its other affiliate the Starbucks Entertainment , and the Hear Music Company , the Starbucks Company takes to market books , film and music . Most of the company 's products are season- based and as such , they are provided in tandems with the laid down guidelines

The company was among the first establishments that provided broadband internet access to its clients with laptops . The Starbucks Corporation strives to create an environment for its clients to enjoy while getting a cup of coffee . In this regard , the company has more than brewing coffee and selling it to its loyal clientele . One can...