MARKETING PLAN

Running Head : Marketing Plan

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Marketing Plan

With the competitive nature of the markets for company 's products and services , an importance should be to the use of market plan for better operational systems that many concur with organization facilities including the cost factors . To Bristimol Biomedical Company , a good market plan would substantiate on improved service delivery and operations for its services to its clients in regard to the new invention of the X-ray machine . However , a valid market plan would be

br an important tool for this plan

Mission statement

Bristol Biomedical Company is an Australian based company with its headquarters at the Seattle in West Australia . It is a biomedical service company highly involved in research , provision of medical services , manufacturing of drug and invention of medical machinery and equipment . It is an extensive well-pronounced company offering a wide competition to the other world 's biomedical technology companies . Its proficiency and intensity of activities has been dorminant in West Australia (John , 2003

The company offers a wide range of medical services to its broad category of customers . Customers range from persons with diversity in medical problem across the Australian continent though it 's market niche is mainly west Australia . It offers both medical services , invention of medical equipment , laboratory consultancy services and other stocks of medical research facilities

The market of its services is mainly in the Australian continent though mainly rooted in the West Australia

The target markets

The market of target by the company 's services is quite broad and ranging across an array of the Australian continent . However , its market is segmented in a diversity of various consumers depending on the nature of customers allied to their services . Firstly , are the corporate groups which are the consultancy services and other research facilities which the company offers as service contracts to various corporate institutions . Occasionally , the company has had various contractual relationships with such institutions on various medical consultancy service offered to them (Neumann , Sumser , 2002

Either , market segment is comprised of personal medical services . This a medical facility offered to persons at an individual level from the different persons visiting the company for various medical services , an adequate package of the relative service is to be offered

Amongst its most often client are the NGO 's who occasionally visit the company in seeking refuge of their services in relation to different spheres of the organizations requirement . This markets segment offers an attractive package for the company 's service sales and can be remarkably credited as an important client facility

Indeed , the company invites service package offers to other international clients of different service requirement . Therefore foreign service package makes one of its market segments

of service offered

Perhaps the prominence of the company is facilitated by the intensity of its service offers . To offer an extensive market facility , the company has continued to ensure broad service facilities . It biggest services could be that of X-ray where it offers various...