MARKETING PLAN for Sharjah Ladies Club (Report & Presentation)

THE SHARJAH LADIES CLUB Marketing Plan ABOUT THE CLUB Founded by Sheikha Jawahar Bint Mohammed Al Qasimi in 1982 whose aim was to create a center which would serve the community and touch the lives of everyone in it

One of the most exclusive healthcare and leisure facilities in UAE

Provides a wide range of services with advanced and sophisticated facilities including a spa , a fitness center , a sports emporium , an aerobics studio and a beachfront restaurant

Is ideally located along the beautiful coastline of the UAE

Is committed to provide leisure and

healthcare services as well as cater to the intellectual and social needs of its clientele

Has increased women 's awareness and has encouraged their participation in society MISSION STATEMENT To provide an exclusive retreat where women can relax and recharge in idyllic surroundings . Women can have their own world , a world of physical and mental enlightenment . A world of fitness and fun (Baasma : 2004 POSITIONING To offer an exclusive retreat for women and children and to serve the community by providing benefits for both body and mind PRODUCT OFFERINGS DALOUK SPA AND BEAUTY SALON A superbly designed spa

Uses 100 pure and natural products

Services offered include thalassotherapy anti-ageing , anti-cellulite LPG treatments facials purifying back treatments firming and slimming de-tox anti-stress hydrotherapy aromatherapy body wraps scrubs hand and foot treatments reflexology massage Thai therapies Shiatsu holistic treatments Jin Shin Jyutsu

Thalassotherapy pool offers treatment for rheumatism , obesity , muscle pain , chronic fatigue , poor circulation and joint problems

Also offers two week and six week courses on Makeup and Hairstyling FITNESS CENTER SPORTS COMPLEX State of the art fitness center

Olympic-standard swimming pool

Leisure pool

Ice-skating rink

Outdoor and indoor tennis courts

Multi-purpose sports emporium

Well-trained instructors

Various fitness classes such as Dance Aerobics , Aqua Aerobics , Body Combat , Circuit Training , Fabulous Abs , Cycle Zone , hip Hop , Fit Teen etc ARTS CULTURAL CENTER Provides opportunities for intellectual and self-development

Cultural and educational activities to enhance the personal development and self-esteem of the members

Tutoring classes for music , dance , ballet , pottery and computers

Arts Craft Courses such as Mixed Media , Oil Painting and Watercolor

Several types of learning mediums and tools including computers , CDs , conferences , video , and the Internet

English and Arabic Language Classes

Discussions and seminars on a wide variety of toppings NURSERY CHILDRENS ' ACTIVITIES A well-equipped nursery with child-friendly staff

Various activities for children including drawing , watching videos , playing games , spending time at the beach etc

A wide range of sporting , creative and educational activities for children including Islamic Studies , Arabic , Math , English , Etiquette lessons as well as field trips

Annual summer camps and offers karate , ballet , ice-skating , table-tennis and tennis lessons for children RELAXATION LOUNGE INDOOR AND OUTDOOR DINING A comfortable relaxation lounge where guests can rest and relax with their friends and family

Offers delicious indoor and outdoor dining offering local and international cuisine

Five dinner dining services available at the club including dining on an elevated platform , terraces above the boardwalk , refreshment cafe-style relaxed "seat and...