MANAGERIAL ECONOMICS

Mobile Phone Service Providers and the Market in Singapore

Introduction

Mobile phone services are gaining popularity in Asia . As a result several mobile phone service providers are competing for different types of consumers in the market . Singapore has three main mobile phone service providers : SingTel , M1 , and Starhub . They have different pricing strategies and offers

Singtel (2008 ) has seven mobile plans for consumers . These vary according to price and services offered (1 ) iOne Super Value offers 80 minutes talk time , free incoming calls and 50 free SMS at 15 per month

(2 ) iOne Plus offers 100 minutes outgoing talk time and 500 free SMS at 25 .68 per month (3 ) iTwo Value offers 300 minutes outgoing talk time and free 500 SMS at 48 .15 per month (4 ) iTwo Plus offers 700 minutes outgoing talk time and free 500 SMS at 82 .93 per month (5 ) iThree Plus offers 2000 minutes outgoing talk time and free 2000 SMS at 192 .60 per month (6 ) Red Pac Supplementary Plan offers free 150 SMS and free calls between parent and child up to a value of 160 .50 per month . The price is 10 .70 a month (7 ) Lastly , there are also prepaid plans to choose from

On the other hand , M1 (2008 ) has several plans , too . Sunsaver Plan has 100 minutes talk time and free 500 SMS at 25 .68 monthly . Sunsaver Plus offers 300 minutes talk time and free 500 SMS at 48 .15 while SunMax offers 700 minutes talk time with free 500 SMS . M1 also has a customizable plan called D .I .Y at 16 .05 monthly with 50 minutes talktime and 150 free local SMS . Any additional features would entail additional cost . Lastly , their Talk All U Can Plan costs 201 .16 but it has a lot of features such as unlimited outgoing call talk time , free local SMS , free incoming calls , plus a free 500 handset upgrade discount . M1 also has a prepaid plan

Starhub 's (2008 ) mobile services are not very different from M1 and SingTel . PowerValue 80 costs 20 .33 with 80 minutes talk time Powervalue 100 costs 25 .68 with 100 minutes talk time . Powervalue 300 costs 48 .15 with 300 minutes talk time and Powervalue 700 costs 82 .93 with 700 minutes talk time . All plans come with free 500 SMS . Powercall Plan costs 29 .96 with 160 minutes talk time but no free SMS . Powerplay II costs 29 .96 with 80 minutes talk time and 300 free SMS while PowerConnect costs 53 .50 with 300 minutes talk time and free 500 SMS For heavy mobile phone users , PowerTalk II costs 94 .16 and offers 680 minutes talk time and 300 SMS and PowerTalk Ultimate offers 2000 minutes talk time and 2000 free SMS . For heavy SMS and MMS users , PowerChat 100 costs 29 .96 and offers 100 minutes talk time and 900 SMS while Powerchat 300 costs 51 .36 and offers 300 minutes talk time and 900 free SMS

Types of...