M-Commerce

Running head : GLOBAL M-COMMERCE

The Potential Benefits Brought By Global M-Commerce

Name

University

Professor

9 October 2007

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The Potential Benefits Brought By Global M-Commerce

Mobile commerce or m-commerce is the use of handheld wireless devices such as mobile phones and palm pilots to communicate , interact and transact via high-speed connection to the Internet (Commonwealth of Australia , 2007 . This may look rather simple and easily wrought , but just like e-commerce , m-commerce is the product of a number of casts playing significant roles in the production of m-commerce , and this can be one or more of the following (1 ) the infrastructure equipment vendors (2 ) the software vendors (3 ) the content aggregators (4 ) the mobile network operators (MNOs ) and virtual mobile network operators (VMNOs (5 ) the mobile portals (6 ) the third-party billing providers (7 ) the mobile device manufacturers (8 ) the wireless application service providers (WASPs and /or (9 ) the location information brokers (Sadeh , 2002 , pp .33-34 . M-commerce has provided large benefits to consumers worldwide with the use of wireless digital equipments that boomed this past decade . As it introduced `short message service ' or SMS , the third generation networks or 3G , and countless wireless services offered in the World Wide Web , there are potential benefits to m-commerce that have started to expand only recently

Main Body

Paul Scanlan , at the age of 29 , was among the founders of MobiTV that put TV shows into their mobile phones (Business Week , 2006 , slide 2 Sam Altman , on the other hand , was a co-founder of Loopt that offers the use of GPS devices that can detect the location of people . As for Noah Glass , he was the founder of Mobo that s your favorite food and drink to your favorite restaurant . There is also Zaw Thet that founded 4Info , the Slingbox of Blake and Jason Krikorian , and Omar Hamoui 's AdMob . These mobile experts are just among those who have seen the great advantages of wireless mobiles in this great world of commerce

Potential benefits of m-commerce

Global m-commerce brings countless potential benefits to customers worldwide...