Logistics

Running head : Questions and Answers

Logistics Questions and Answers

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April 29 , 2010

LOGISTICS

Qn . 1 : How does a firm 's marketing strategy impact its decisions regarding the related manufacturing strategy

Answer : The marketing strategy that a firm adopts is hugely responsible for the sales volume the firm is likely to post in some stipulated duration of time . This in turn directly affects the production process because the production output is determined by the marketing demand . In this regard , the strategy of production /manufacturing department must

be strictly tailored to fit the demand generated by the Sales department which in turn is largely influenced by the strategies and activities of the marketing department , for efficient use of the firm 's production resources to be realized

Qn . 2 : Describe the difference between a domestic freight rating and an ocean freight rate and explain on what grounds you would negotiate any price improvement as a purchaser of the transportation services

Answer : Domestic freight rating is the cost of transporting goods lading , or cargo by land , while oceanic freight rates are the charges for transporting the same by water (sea . The major difference between the two charges or rates is that in most of the times , oceanic freight rates are much lower than oceanic freight rates

As a purchaser of transportation services , the most appropriate ground one would use in negotiating for price improvement would be the average time the carrier takes to get the cargo from the source point to...