Logistics 501

Running Head : INSERT ABBREVIATED TITLE Module 1 - SLP

In the geographically dispersed and diverse world of today , companies all over the world are striving to strengthen and streamline their supply chains . One company has seen its fair share of supply chain issues in the modern world - The Coca-cola Company . Coke has been manufacturing , bottling , promoting , selling and supplying their carbonated soft-drink since 1886 that being its primary business . It 's a non-governmental , for-profit organization . Coke 's product portfolio consists of over 3 ,000 beverages from carbonated soft-drinks to mineral water and

fresh juices (The Coca-Cola Company , 2009 )For over a hundred years , the coca-cola company has been using the same supply chain set up from procurement to supplying to retail stores . But due to modern day selling techniques and intense customer demand and diversity , the company has been forced to change its way , resulting in ups and downs

The reason I chose this company is that coca-cola is one of the largest and oldest well known consumer brands in the world . It operates in almost every city in the world and supply chain plays a key role in its business . Since it produces and bottles its beverages all over the world , the company consists of a vast variety of supply chain structures , depending on each region . Coke bottle crates have been delivered on just about every mode of transport on donkey-carts in Southern India to Cargo airplanes across the world (Coca Cola to restructure its supply chain , 2006

The management...