Are Line Extensions Good or Bad ?

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University

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Product Functionality versus Product Design

Introduction

It is the desire of every marketer to see to it that the products one is dealing in or marketing are able to move as fast as possible as this is the only way through which the marketer can make a quick profit (Kotler 2009 . That aside , the need to have customers satisfied through creation of market segments for a better understanding of the unique needs of the customer and provision of better quality

products through product differentiation is an urgent one . However , it has been difficult to tell what really matters in marketing a product - its use or function , or the way in which the product is designed . This sets out to answer this question , arguing that product design is the most critical factor

Discussion

The role of marketing is usually to ensure that the customer gets to buy a certain product . Given that there is a lot of competition in the market brought about by the increased liberalization of markets , it is upon the marketer to come with unique ways to make the product move (Baker 2003 . This is where creativity comes in . Unless the marketer can be creative enough and so make one 's products as unique as possible then these products might just pass for any other (Kotler 2009 . As the Five Forces model of Porter would have it , there is always the tendency for markets that have a large...