Leisure and Tourism Services Operations Management

Management of Leisure and Tourism services

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Introduction

Health and fitness companies have turned out to be the key players globally by taking key share of the market and varying business activities . In deed , the ability of the fitness companies to achieve high returns has been linked to their efficiency in building , promoting and perfecting their values , brands and image in the market . Fitness first is one such company where service quality has seen it tremendously assimilate a highly prestigious niche amongst fitness

clubs worldwide Having been established in 1993 , the club has since expanded worldwide courtesy of its satisfying service , diverse and customized services and above all , its hospitable staff

The club 's root branch is situated in Bournemouth , UK , but it has branches in seventeen countries now , with its services expanding to Australia and Asia . Due to this progressive expansion , it has a staff of over 20 ,000 and a membership of over seven million worldwide Gibson 2006 :62 . It is from this fast progress , cumulative growth and promising future that this seeks to evaluate its service concept , service package , service processes and service encounter

Service Concept

In any business , service concept is a very important aspect that contributes a great deal to the success of the same . Usually , customers look beyond the tangible products offered by the company . Baker and Hart (2007 : 98 ) explain that the intangible aspects give customers a sense of satisfaction and comfort . They assert that they are instrumental...