Leisure Motivation Empirical Study

Hall , J , Hede , A (April 2006 . Leisure Experiences in Tourist Attractions ' Exploring the Motivations of Local Residents ' Journal of Hospitality and Tourism Management . 13 (1 :10-22

The study being investigated in this article is all about the motivations of tourists in picking their destination for local tours The study is focused on providing information about what local residents are looking for when they visit tourist attractions and what draws them The research has been conducted to give additional insights to marketers of tourist attractions in to enable them to attract more tourists

br in Melbourne , Australia to their destinations and create a better experience for them

The research is done to find out the differences in the leisure preferences of the local tourists to visit the tourist attractions in Melbourne to be able to boost tourist traffic . This makes the research an aid in the country 's efforts to boost local tourism in the community giving importance to the local price-sensitive market

The research was carried out through the collection of quantitative data integrated with the case study in Melbourne . The quantitative data was gathered through a questionnaire conducted in a face-to-face interview in the participants ' homes . The questionnaire consists of two elements leisure motivations in relation to visiting tourist attractions ' and intentions to visit a cross-section of Melbourne 's tourist attractions ' based on Unger and Kernan 's Subjective Leisure Scale (SLS . To measure the extent to how much the respondent agreed or disagreed with the SLS , the 7-point Likert...