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Paper Topic:

Legal and Ethical Considerations of Marketing in America

Running Head : Legal and Ethical Issues in American Marketing







The American Marketing Association defines marketing as the involvement of pricing , promoting , conceiving and distributing goods services , and ideas with an ultimate goal of satisfying the concerned parties . The American Marketing Association is a haven of professional oriented researchers , staff , and academicians advocating for a high set of business ethical norms and values . Ethics involves the concepts that allow the operation of trustworthiness , honesty , responsibility fairness , respect and citizenship all gearing

towards the success of marketing in America . In the past , businesses are concerned much on showing high record on books of balance but today the focus is on ethics

Business Marketing Ethics

The real force behind business ethics is that business forms get more concerned on their relationship with the community the customer , the environment and their internal organization . If a business has to make impact to the society it has to add value to all connections of its association . A business or firm that does not mind of its repercussions to the environment today for example may undergo Herculean tasks of trying to improve its tarnished image . The concern of almost every manager today is to care for the environment as a part of securing the future , for the society as well as the business

Today , the world has changed largely due to the increase in technology Reliable flow of information is a guarantee in the age of internet computers and data processing...

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