Leadership & Management

Communication is a basic ingredient to have a successful career in advertising . A person who has social skills and who possess excellent communication skills would make it big in the advertising industry (Williams , J . October 1 , 1996 . Top Business Schools See Value of Communication Skills . It is indispensable for a manager of an advertising firm to possess good communication skills . A manager should have the ability to get the message across to his or her subordinates client and to the people that he or she would work with . This is especially true if

a manager would be given the task to oversee operations of an advertising campaign in a foreign country . A person who is in a foreign country should be cautious in the way he or she speaks or acts . The reason for this is that a person might offend the locals of a country by doing acts or uttering words that are not acceptable in their country . A manager of an advertising firm doing a campaign in a foreign country has the responsibility to ensure that his or her team would only do acts that are proper and acceptable in that country . The manager should use his or her communication skills to avoid any mistakes or to avoid hurting the feelings of locals of another country

The manager does not have to know the primary language of the particular foreign country if that would not be practical . Although , it would be a great help if the manager would...