Lack of Effective Communication - CA Module 4

When a mountaineer goes up for the mountain 's peak , when a pilot soar high in the sky with his plane and when a treasure hunter goes for the hidden treasure with his map , there are two things they all need to have- a compass and a watch . They are but small , simple gadgets yet their importance cannot be denied . Like a compass , communication gives direction to the players in the organization . As a watch , communication defines the perfect timing of every course of action . Having the best players in a team , the

best facilities and enough resources cannot give an organization the assurance of its success . This is simply because , as Keith Denton said , 1 More often , what is required is the simplest need of all-communication ' What brings all the elements of an organization or a team together is communication

Consider a basketball team who is behind by two points in the last few seconds of the game . If the team has a time-out to utilize , shall the coach call for a time-out or just leave the chance to the players ? If not , who will be responsible ? It could not be just anyone . Effective communication plays an urgent and essential role in this situation First , in identifying what the problem is . Communicating factual and accurate information on the nature of the problem is the first step in solving a problem . In the business set-up , the earlier the problem is identified , the more time is provided to the team or the organization to solve it

Consider a manufacturing company which is experiencing a significant decline in its production rate for the past three months . Shift production supervisor A accounts the problem to the old machines they are using . Supervisor B blames it to the shift on the standards of the Quality Control department . Supervisor C thinks the problem is due to the newly imported raw materials from a new supplier . Suppose the production head asked only supervisor A and then agreed to address the problem immediately to the management . So the management decided to buy new production machines in to cope up with its production Supervisors B and C did not coordinate their evaluations on the problem because they were not asked . After few months , production increased only by few percentage . Re-evaluation revealed that the problem is due to the newly imported raw materials and not on the old machines . This is just one of the many tragic results of lack of effective communication . If only the production head was able to ask the other supervisors , or the supervisors coordinated their evaluations to the production head , even if they were not asked , then their evaluations could have been considered in the management 's decision in solving the problem . The cost of the new production machines could have been saved and the raw materials supplier could have been immediately reprimanded and replaced Sad to say , time and effort lost in this situation can no more be saved they are permanently lost...