Kodak

Kodak

The action plan developed for Kodak is a plan that promises to revamp and revitalize Kodak 's business . The action plan has incorporated many new and innovative ideas , which will help Kodak , remain successful in a technologically competitive world . The action plan has many great ideas and seems likely to have numerous long and short term benefits for Kodak . Although the action plan looks poised to be a success , there are a few flaws that may subsequently cause disadvantages for Kodak

One of the most important long term benefits in the

action plan is the strategy to make Kodak products compatible with PC 's , cell phones and smart phones . Implementing such strategies within Kodak is a long term benefit because it allows Kodak to remain competitive with cell phone and computer companies that are dominating the technology market Making Kodak products compatible with cell phones and computers is also a long term benefit because it will allow Kodak to tap into the those industry 's markets

A short term benefit in the action plan is forming actual partnerships with cell phone companies to infuse their phones with Kodak technology . Such plans are short term benefits for Kodak because they will only temporarily neutralize the competition

Although the action plan has many benefits there are a few disadvantages with the plan . One disadvantage is that cell phone companies may be reluctant to form partnerships with Kodak . Since most cell phone companies have developed their own camera phone technologies they may be reluctant to form partnerships with their competition Another problem with the action plan is that forming partnerships with cell phone companies could potentially cut into Kodak 's profits because cell phone companies stand to have the leverage to dominate any partnerships with Kodak , which puts Kodak in a vulnerable and potentially unprofitable position PAGE 1...