Kodak

Action Plan

The purpose of the action plan is for you to develop concrete actions the organization will take to realize their opportunities and to defend against threats . The action plan begins with the intersection of an opportunity and strength , opportunity and weakness , threat and strength or threat and weakness . The opportunity-strength intersection enables the organization to pursue the opportunity . The opportunity-weakness intersection indicates an area that inhibits or prevents the organization from pursuing the opportunity . The threat-strength intersection indicates that the organization can adequately defend against the threat with

its existing capabilities . The threat-weakness intersection indicates an area of vulnerability for the organization The significance of the threat also depends on the probability of its occurrence

The action plan 's components include : the intersection , the recommended actions , their relative priority , the steps to implement the actions the resources required (Pay particular attention to the capital and /or operating sources to finance the action plan , schedule and sequence for implementation , the internal and external standards for success and the metrics you will use to measure actions

Your action plan should address the company 's strategic and financial objectives to the greatest degree possible . I do not want to see departmental level actions unless you can argue for their strategic relevance

Action Plan

Intersection Recommended actions Priority Implementation steps Required resources Schedule and sequence Internal and external success standards Measurement metrics e .g . Opportunity - Strength , Threat - Weakness , etc

NOTE : Your actions should use the strength to either purse the opportunity or defend against the threat . The actions should address what the company should do to bolster the weakness so they can pursue the opportunity or defend against the threat Required resources include those listed in question 2 of the Chapter 4 worksheet , and operational and capital budgets for the recommended actions . If your recommendation requires capital expenditures , ensure a minimum of one source of funding e .g . Benchmarks and /or Performance Goals

How will you monitor or control for success

1 )Appealing to lower income consumers Packaging of film along with free coupons for photo development . This might also extend to the offer of coupons for discounts on photo-quality printing along with the purchase of digital cameras as a method of defending against digitization that has the potential to make film obsolete . Also , free online photo sharing for a given period . The free product being bundled with the Kodak merchandize should be advertised on billboards , buses in the lower-income neighborhoods , as well as in the mainstream media . This requires an increase in capital expenditure on marketing . Measures should be taken to include on certain packages codes that will allow purchasers access to the Kodak website and to the discounted photo-quality printing . Secondly , the website should be updated to allow for the entry of codes that give discounts . Thirdly , distribution and marketing of the product to the key demographic should take place . The Kodak photo-sharing website , which already exists Software that allows for the input of discount codes and increased internet bandwidth...