Kodak competing in the digital age

Introduction

The Kodak Company also as Eastman Kodak Company is an American public limited company . The company initially dealt with the photographic materials and equipments but later expanded the field to include chemical used in photography , and scanners and x-ray equipments in the field of medicine . Today technological advancements have prompted Kodak to take a sharp interest in the areas of digital photography world Eastman Kodak Company was established in 1880 in Rochester New York and incorporated in 1901 . Eastman Kodak Company the company has been at the forefront in the

revolution of the film industry by continuous investments in research in to improve its products . The Kodak products have seen a wide range of improvement ever since the day Eastman , the founder , tried to make dry plates that were then used by photographers in his mother 's kitchen at night until now where scientific advanced research is undertaken in modern light controlled laboratories to produce the best equipments and films for various photographic equipments . The aim of the Kodak Company was to expose the technology of photography to the greatest number of people at the lowest price possible . The increased production of the produced films and cameras lowered the production price and therefore more and more equipments could be acquired by a great number of people . With the profits obtained the company could introduce new and improved commodities in the market (Eastman Kodak Company , 2008

Growth and predominance of Kodak

The idea behind the name Kodak was George Eastman desire to have a name for his company that had two characteristics . The first one was a name that could not be misspelt and secondly as name that was unique in all aspects and lastly y was a name that was short and therefore it could easily stick with people . Thus he settled for the name Kodak . Eastman did not stop at that but he went on to brand every products produced by the company under the same name . In this way the company 's products became popular . This was the first strategy in initial process of marketing the company 's increasing products in the market . Today the name Kodak is ranked seventh among the world 's best known brand names

The emergence of the digital photography

Digital technology involve taking photographs with a digital camera but rather than storing the image in a film it is saved in the memory of the camera the downloaded in the computer for printing , or for posting via the internet . A good advantage with the Kodak Company is the existence long before the invention of the digital world and therefore after the invention of new advanced product the consumers of the Kodak products could appreciate the new modernized product . The digital invention for consumer use can first be traced in back in 1970 when the company produced an image sensor that were capable of converting the light to become digital pictures . This first invention marked the availability of the digital technology for...