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| Type of paper: | Research Paper |
| Subject area: | Marketing |
| Academic level: | College |
| Style: | APA |
| Size: | 190.5 kB |
| Word count: |
1718 words/7 pages
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| Mark awarded: |  |
| Author: | Aletha Payne |
| Date submitted: | 2008-11-21 21:08:25 |
| Rating/Votes count: |
5.00 / 3
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| Tags: | home, technology, digital, kodak, exam, photography, Congress, Microsoft, Solomon, Eastman Kodak, Chandler, Polaroid Corporation, Eastman Kodak Company, Digital Photography, Digital Image Formats, Boost Microsoft |
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Kodak and the Advent of Digital Photography Introduction Famous for its motto ``You press the button , we do the rest , Kodak is among the America 's first innovative companies , by transforming complicated and unwieldy processes handy to use and easily reached by everybody since 1888 . From that time on , Eastman Kodak Company lead the world with numerous products that made the company a household name until now . It is a company listed in NYSE (symbol : EK , even a component in the Dow Jones Industrial Average . It is brand recognized in almost all countries around the world , with most of world 's photography products related to it . However , because of many technological events that took place , especially with the introduction of digital photography , the future profitability prospects of Kodak were predicted by experts to be very limited unless the company will seek ways to reinvent existing markets . Changes in Kodak 's business Environment There are many changes in the firm 's business environment that had tremendous impacts to the profitability of the firm . Most of the changes in the past especially the boom in the color technology had propelled the company into a 1 billion dollar firm in 1963 and a 10 billion firm in 1981 . In addition , the company had committed mistakes in its operations that failed it to see future industry changes , the most recent revolution of which is the digital revolution , wherein the company had endured the pain of not being able to fully adapt to the technological change . Revolution Number 1 : The Color Technology Revolution-The Boom Kodak banked on basic principles of mass production at low costs , heavy advertising , international reach and customer growth and focus through research and development ADDIN EN .CITE MendesGeorge MendesWhat Went Wrong at Eastman Kodak ?282005May 6 , 2007http /72 .14 .235 .104 /search ?q cache :po8SaY9ZdqMJ :strategytank .awardspace .com /articles /Wh at 2520went 2520wrong 2520at 2520Eastman 2520Kodak .pdf kodak and the dig ital revolution gavetti henderson giorgi HBS hl tl ct clnk c d 10 gl ph client firefox-a (Mendes , 2005 . Its competitive philosophy had endured for many decades making the firm very profitable . However , as movies and cartoons become colored , the boom continued for Kodak , as its business seem like a monopoly for US market . The color technology boom prospered , but Kodak had ignored an opportunity that turned out to be a threat afterwards : the Digital Revolution Revolution Number 2 : The Digital Revolution and Kodak The digital camera revolution can be traced back in the 1970 's when Texas instruments introduced the first film-less camera . Kodak was also able to develop camera cassette tape recorders as storage of images , however , further research and development was not explored as the camera was not meant for mass production (Bellis , 2007 . Kodak during the period 1983-1993 on the other hand diversified on other businesses such as IBM copier services business such as Clinical Diagnostics (in-vitro blood analyzers , Mass Memory (floppy disks , Other bioscience lab research firms , Sterling Drug (pharmaceutical firm , while its competitor Fuji... |
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