Kodak-company analysis

Question 4 .5 - What Strategic Issues and Problems Merit Managerial Attention

This is a critical question for preparing your SWOT matrix and the Action plan . Good analysts and consultants would highlight to their clients strategic issues before operational issues . Operational issues would be secondary . You need to highlight operational issues that impact the attainment of strategic objectives and then financial objectives

Strategic Issues and Problems

The following are typical issue areas . This is not an exclusive list of areas . You should provide additional strategic issues based on your analysis

of the environment and the company 's competitive capabilities and resources . Facts What does this mean

Is the present strategy adequate in light of driving forces present in the industry (To address this question , you must examine the SWOT matrix and the quadrants where the majority of the intersections occur ) Yes , Kodak has capitalized on its strength of technology to be able to develop their own range of digital cameras to meet this new demand of the consumers Previous production of film continues but has taken secondary priority as compared to the digital camera market . Due to the nature of the original business model , manufacturing film and printing , Kodak is also able to print high quality pictures as compared to competitors who specialize only in digital cameras

Is the company 's present strategy geared to the industry 's future key success factors ? The key success factors of the industry would be one to produce the same quality pictures as pictures taken by an analogue camera . Furthermore , environmental factors play a role in this industry by helping build a less environment . Online material is made more interesting and attractive through the use of digital pictures

Kodak does amplify high quality images through their cameras . In fact they exceed this role by tapping into consumers ' emotions . They exemplify the emotions of care and the importance of memories when taking pictures . This allows consumers to be to photography and even encourages them to use as many pictures as possible via digital content How good a defense does the present strategy offer to the 5 forces (To address the preceding question , you should examine the quantity of strength and weakness intersections with threats from the 5 forces With its attractive prices and new products line its defense is very strong against its competitors Opening kiosks for printing , still , under the name of Kodak , represents extensive promotion in the industry

Does the present strategy protect the company against external threats and internal weaknesses (To address the preceding question , you need to examine the weakness-threat quadrant intersections ) Yes it does protect it against external and internal threats Several new strategies were adopted to bring change in the internal environment and business relationship

Is the company vulnerable to competitive attack by one or more rivals Fuji is the closest rival to the company . Fuji also has always been Kodak 's closest rival even before their paradigm shift to digital cameras . Kodak is vulnerable to Fuji 's research...