Paper Topic:

Knowledge, Innovation and Product Development

Running Head : Knowledge , Innovation and Product Development

Knowledge , Innovation and Product Development

[Name of the writer]

[Name of the institution]

Knowledge , Innovation and Product Development

Introduction

Mr . Tom Morris will set the foundation stone for Morris Auto Accessories Company , who will launch this enterprise in 2007 . The parent company is involved in the manufacturing of automobiles with customized features . A life long love of automobiles for Tom and Cuyler has spanned 40 years Over the years they have grown in love with the automobiles , and today are known as

one of the most successful auto companies in the United States as well as a company offering luxurious products with great quality

Background

Morris Autos is a well-established , financially successful company with a strong reputation for quality and performance , and loyal and knowledgeable customers

The company has an initiator approach to selling , which is largely due to the direct competition in its principal target market

Morris Autos has grown steadily over the years building a range of semi-custom finished heavy bikes and luxurious automobiles which now number close to one-fifty

Its products , high-performance cars and heavy bikes , are made to with a delivery time of 9-15 months , while prices are negotiated individually with clients , depending on the automobile specifications

As Morris Autos has grown so have their services and facilities . Today the family business has expanded into a complete automobile service organization including brokerage , chartering , winter indoor heated storage and custom automobile construction

Although the demand for expensive luxury goods declined in the 1980s the company faced a problem of a continuous decrease in its sales volumes , which proved not to respond to price cuts , but throughout the 27 year old history Morris Automobiles Company has developed sail or power , and the labor and design skills to handle routine maintenance inclusive of more complicated restorations and rebuilds to all Automobiles owners

Morris Automobiles is a family run business supported by a highly skilled team of professional automobile builders , service technicians and sales personnel . Their goal is to build the finest semi-custom sound enhancer ' and power automobiles detailed to each owner 's vision and supported by exemplary after sales service . Fulfilling this goal they assure pride of ownership and outstanding resale value for our customers , as well as employee satisfaction , long term profitability and stability for the company (Adler , 1999 , 7-16 . Their facilities are open to all visitors and gladly welcome the opportunity to show you first had the Morris difference

Analysis of the present marketing situation

In this phase I evaluate where the company is now , where it wants to go and what level of resource capability does it poses . In conducting a situational analysis , two types of information need to be assessed-internal and external

Internal (business related ) information

Financial resources and capabilities

In relation to information given from the Morris Automobiles Company s and articles found , the company is a well-established and financially successful one . It has operated in a market segment where it offered luxury goods , a market...

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