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Paper Topic:

Kimpton Hotel

The environmental protection program EarthCare goes a long way in Kimpton 's long-standing commitment to social and environment responsibility . These initiatives help the long standing record of Kimpton hotels for creating a unique and exceptional guest experience Its eco-friendly initiatives will only add the uniqueness of these hotels increasing their brand image as Green hotels . Some of the major corporations are choosing the Green Hotels for lodging their meeting places . Another advantage is the retention of the best employees who want to feel good about what they are doing . Undoubtedly , as the

br Chairman and CEO Tom LaTour feels , it is more advantageous to be eco-friendly than not

While initiating EarthCare , the 39 Kimpton hotels have to face the challenges of meeting the costs which are beyond budget limits , getting the workforce tuned to the new things , and maintaining its uniqueness in providing the best comforts to the customers without any intrusion

There is strong business case in introducing EarthCare program . It helps Kimpton in attracting the growing number of eco-conscious customers Being in the most hotels by the major corporations will increase the occupancy rate . Kimpton 's brand image for creating a unique experience will be doubled being eco-friendly . Switching to low-flow showerheads and 13 watt compact fluorescent bulbs will save water and power bills and recycling the wastage will certainly lead to effective cost control and cost reduction . It will also help retaining the best work force who loves to do the best to the society beside their...

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