Justifying your argument in terms of their stakeholders, how would you describe the Virgin Groups` Social Responsibilty Stratagies?

The social responsibility strategies of the Virgin Group have been many and varied . The group has been involved in many efforts on the local national , regional and global scale that have sought to improve the lives of the people within the various communities . The creation of a sub-company called Virgin Unite as a charitable organization gives the company a united platform from which to launch its programs that are of social benefit . The potential impact of these measures on stakeholders is wide and far-reaching , since its stakeholders range from shareholders and owners

to the Virgin Companies ' employees , partners , suppliers , and customers

The program Heaven 's Angels ' by Virgin seeks to raise funds in to address the issue of health care delivery to the remote rural communities of Sub-Saharan Africa (Virgin Unite , 2007 . Upper level stakeholders such as owners , shareholders , and managers might consider this project to be of great value to their Virgin holdings as , on a humanitarian level , it offers them a chance to give back to the community from which many of them have derived their wealth . Even employees as stakeholders benefit in this way from these measures . Plus the fact that Virgin is involved in such an important project increases its presence around the globe and strengthens its dominance as an international company . This improves the standing of the company and might have the effect of strengthening the Virgin 's position on the stock market . It can be seen , therefore , that owners and shareholders benefit financially from these efforts at social responsibility

Virgin is also involved in environmental efforts at reducing the effects of global warming . In September of 2006 , the Richard Branson (the company 's chairman ) announced a plan to cut greenhouse gas emissions from its aviation fleet by as much as 25 (Virgin Atlantic , 2006 . The investment should cost owners and shareholders approximately 3 million (2006 . However , the impact that such a plan (if implemented ) would have on the environment could serve as incentive for environmentally-focused travellers to develop loyalty to the Virgin brand of air travel thereby increasing revenue from Virgin Atlantic . Furthermore , this loyalty could transfer to other industries in which the Virgin Group does business Therefore , a 3 million investment by stakeholders may return much more in revenue

References

Virgin Atlantic (2006 . Virgin Atlantic chairman sir Richard Branson unveils plans to cut carbon emissions from aviation by up to 25 London : Virgin . Retrieved on January 21 , 2007 from http /www .virgin .com /news /default .asp ?sy 2006 ey 2006 sm 9 em 10 cid 0 nr 12

1 kwd global 20warming newsId 800 pst yes

Virgin Unite (2007 . Heaven 's angels ' Virgin Unite . London Retrieved on January 21 , 2007 from http /www .virginunite .com /virgin_ho .php

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