Paper Topic:

Jonathan Ive

Jonathan Ive

I . History of the Apple

Apple Inc . came to exist in HYPERLINK "http /en .wikipedia .org /wiki /Cupertino ,_California " \o "Cupertino California " Cupertino , HYPERLINK "http /en .wikipedia .org /wiki /California " \o "California " California on April 1 , 1976 and incorporated January 3 , 1977 . The company manufactures HYPERLINK "http /en .wikipedia .org /wiki /Consumer_electronics " \o "Consumer electronics " consumer electronics and HYPERLINK "http /en .wikipedia .org /wiki /Software " \o "Software " software products . Its most famous hardware products are HYPERLINK "http /en .wikipedia .org /wiki /Macintosh " \o "Macintosh " Macintosh computers , the HYPERLINK "http /en

.wikipedia .org /wiki /IPod " \o "IPod iPod and the HYPERLINK "http /en .wikipedia .org /wiki /IPhone " \o "IPhone " iPhone

Apple was founded by Steve Jobs , Steve Wozniak and Ronald Wayne . At the time it was first established , it sold Apple I personal computer kit In 1977 , Apple was incorporated but Wayne sold his share to Jobs and Wozniak for a measly 800 . The company was funded by multimillionaire A .C . Mike ' Markkula

As Apple expanded , they lured Pepsi-Cola CEO John Sculley to join them and become Apple 's CEO . On January 24 , 1984 , Jobs introduced Macintosh to the public . Macintosh went on to become the first small computer to be commercially successful using graphical user interface . Jef Raskin developed the Mac and later on , replaced by Jobs

Jobs however received flak from his temperamental nature . The computer industry including Apple suffered a slump in sales in 1984 . This caused friction between Sculley and Jobs . May 1985 , Jobs was...

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