Paper Topic:

Jet Blue

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by

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A submitted in partial fulfillment of the requirements

for the degree of Bachelors of Science (or Arts depending on your degree

University

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Abstract

JetBlue Airways ' success is because of its optimal use of technology that enabled it to operate and compete effectively . JetBlue is known for its low air fares but still has an award-winning service . Its founder knows the value of customers and is so exceptional in satisfying them In JetBlue , airline reservations are automated , all travels are ticketless

, all seats are assigned , check-in and baggage check-in are online , aircrafts offer onboard entertainments and complimentary in-flight e-mail and instant messaging services along with comfort because they have leather seats with more legroom . And lastly , it is America 's first and only airline that has a Customer Bill of Rights that contains specific recompense for inconvenienced customers because of service disruptions controllable by JetBlue

JetBlue

In its eight years of operation , JetBlue Airways is the most progressive and multi-awarded airline in America with good service and technology as its main tools for success . Its founder , David Neeleman said

He further promised that his company would demonstrate the right way to treat customers and employees , deliver service in an industry that had forgotten the meaning of the word , use technology to streamline operations , and cut costs in a way that would yield a competitive advantage (Wynbrandt , 2004 , 2

As the company 's goals , Neeleman believes that these can be achieved by employing people who have great personalities and dedication to their work . All of its brand new aircrafts provide comfort having wide leather seats with more legroom and an in-flight entertainment system . A few of JetBlue 's amazing services are e-ticketing , Cashless ' and Bill Me Later payment options , on-line check-in with on-line baggage check-in and one stop on-line vacation shopping . Furthermore , its complimentary in-flight e-mail and instant messaging services called BetaBlue is the first among U .S . domestic airlines and JetBlue 's Customer Bill of Rights is the first in the airline industry

The Founder

To bring humanity back to air travel ' is David Neeleman 's idea when he started JetBlue and I quote We knew if people liked the experience of air travel more , if the whole experience with interacting with our company was better , then we could levitate above a commodity business (Denove , 2007 , 60

At an early age , Neeleman , knew he has an inclination towards airplane and learned about Customer Service in his grandfather 's service store ' which is You do everything humanly possible to make it happen (Wynbrandt , 2004 , 11 . His Attention Deficit Dis turned out to be an advantage instead of a impediment in achieving his dreams because of his restless mind . He started his entrepreneurial journey when he was still studying , making deals for a Hawaiian vacation on a condominium that he only leased . Wanting to expand his business and make it a package , he contacted airlines that can give him low-priced tickets and one of which...

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