Introductory Public Relations Campaign Analysis

br American to capture the White House

On the same token , the latest victory of Senator Clinton in Pennsylvania should be enough basis to inspire her think tank to come up with the needed surge in the remaining states to ultimately catapult her back to the White House , this time no longer as the First Lady but as Her Excellency the first woman President of the United States and commander-in-chief of the American military

The above Public Relations battle in the Clinton-Obama presidential candidacy brings us back to the point raised in

the book Public Relations : The Profession and the Practice ' by Lattimore et al (2004 where in Part 3 thereof it stressed the need for practitioners to have a clear understanding of its Publics ' who actually are the courier and recipients of a Public Relations program or message (Lattimore et al 2004 ,

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In this particular instance of the race between Mrs . Clinton and Obama whichever between their Public Relations teams can effectively use or exploit media in convincing the American democrats in the remaining states that she or he is the rightful party candidate for the Presidency , will be the victor

A question will emerge as something like this : Will Obama pursues his Public Relations line of his being the new hope for America or make a drastic change in Public Relations strategy to kick Mrs . Clinton out of the race ? On the other side , the factors to be considered by Mrs Clinton 's political and Public Relations team should be to drive home the point that America needs a woman Chief Executive for a change or that she is the better prepared person to assume the Presidency

Whoever between the two can effectively communicate to the workers students , business and the cross-section of the electorate in the...