Internet Marketing

World Wide Web Marketing

The internet is one of the latest world-wide phenomena that has truly made a difference

in the way businesses have to be conducted to ensure survival in the new millennium . Last December 2007 , the the planet was estimated to be 1 ,319 ,872 ,109 ( Internet World Stats 2008 . This large number is one of the reasons why companies are scrambling to put up e-businesses to try their luck in profiting from the huge market . Although the trend for companies is to go online , not all products would benefit

well from being part of the World Wide Web Products and services that have to share a lot of information to sell and things like books and movies that many feel to are considered to be the most successful in e-commerce ( Internet Marketing ' 2008 , par . 2 ) However , no matter how interesting a product can be , marketing is needed to sell it quite well

Marketing is simply the systematic planning on how to attract regular and potential clients to purchase a product . Advertising and promotional events are some examples of activities that are being done to market a product . With the advent of the internet , companies have begun to see the potential of using online strategies to sell their products . This has made internet marketing a popular substitute to traditional offline marketing techniques like leafleting and radio jingles . However , the online marketing has also been consistently attacked because of the ways some strategies are overstepping people 's privacies

Difference of Online and Offline Marketing

Customization . Unlike traditional marketing strategies , online marketing allows companies to offer customization and personalization opportunities (Kimiloglu , 2004 ,

. 4 ) Computer program development has already made it so possible for clients to change certain aspects of a website with just a click of their mouse . Even prices can be negotiated with many retailers on the net as compared to traditional selling methods . These personalization aspects of online marketing allow clients to express themselves and create their own legacies on the web

Traditional media for marketing has many limitations when it comes to customization . Mass production of the ads cannot accommodate personalization while virtual websites can

Closing the Distance . Most of the time , traditional marketing does its best to attract a customer 's attention before trying to convince it to purchase the product or service . Internet marketing has given potential clients more opportunity to seek the services of companies through search engines which are easier to use compared to the phone book

On the other hand , internet marketing cannot send a product virtually and so the length of time can put it at a disadvantage compared to traditional marketing wherein the goods can easily be availed off at once

Shopping Convenience . Shopping has taken a new step towards convenience Shopping on the web allows clients to spend less time looking for the items they want to buy while comparing it to other brands that can be surfed simultaneously online . Therefore , internet marketing allows surfers to save...