Internet Marketing Plan

Outline of marketing process for mummyhomecooked .com

In to design an internet marketing plan for start-up enterprise

Mummyshomecooked .com the importance of a clearly written business plan as well as a

Marketing plan and thereafter align it to the internet marketing plan

The purpose of the marketing plan is to communicate the vision of the marketing

Department to the rest of the company while the internet marketing plan will be directed

to the online part of the business

The marketing process for the enterprise begun when determining the kind

of products or

Services that our prospective customers would want .Having identified the physical

Location for the business as well as potential distribution points conducting a market

Research enables us to identify our market targets easily

The possible design of the company 's structure as well as characteristics of the necessary

People to run it so that potential customers are impressed can be best achieved by

Market research

Included too in the research is finding out the needed working culture that will create a

Framework able to meet the demands of potential customers in an internet dominated world

The marketing plan created to achieve the goal of giving the target market what they

Want was then developed by marketing strategies known as the marketing mix that

Include positioning .product placement /distribution and pricing

The feedback that comes from the marketplace is intended to highlight our corporate

Image positioning that include the website and the home delivered cooking ingredients

the distribution process , pricing and the market

This enables mummyhomecooking .com to alter its strategies as per the received

Information and enable revision of products or strategies that will satisfy our target

Market

Constantly repeating these steps will keep the firm successfully satisfying our market

targets while keeping ahead of the competition Executive summary

Starting out as a online based enterprise providing recipes , cooking lessons and home

Delivery of foods based on ingredients for the diverse communities resident in New

York city

Taking into consideration the demand for fresh healthy foods as opposed to

Unhealthy Fries McDonalds and Pizza

Situation analysis

The company is an online-offline venture . Many cooking and delivery enterprises both

Brick and Mortar and fully dot-com have become amphibious as more residents in New

York and the entire United States access broad band as well as high speed broadband

Online participation by way of subscribing , internet purchases , searches and social

Networking is increasing at a substantive rate

New online intermediaries have emerged to make the internet interaction process for

Buyers and sellers effective and enjoyable

Stickiness or the frequency and duration of online visitors is relatively low in purely

Cooking websites but is much higher in websites that provide a wider range of lifestyle

Services

Online real time cooking classes and downloads of videos are the most popular purchases

While offline deliveries of cooking ingredients is slowly gaining popularity

S .W .O .T ANALYSIS

Strengths

Visual effect and sharp photos as well as clear videos attractive to visitors and...