Internet Activities 5.2 and 6.2

Internet activities 5 .2 and 6 .2

Exercise 5 .2

1 : 1 Based on the website of Ford Motor Company the following is its SWOT analysis

Strengths : The company is a well-recognised name in the automobile business . Since it is a well-established company with premium priced products , the consumer don 't really have to go through its website to confirm of its high quality but to know more about its upgraded features . They know it is one of the best . Its brand name is very strong and that is why the

website attracts immediate attention

Weakness : The price of the cars is its weakness , though people believe in its quality , they look out for other alternatives . Since this company spends a lot on manufacturing , distribution , advertising and sales , it has to price it high to make an acceptable profit . The consumers have lots of option today and they turn to products , which fulfil the same need in low price

Opportunities : The increase in purchasing power of the consumers and the growing international market

Threats : Since a lot of companies that promise same benefits and product features at lower prices , the competition has become tougher

So the company needs to pay attention on its opportunities and threats in to excel in its future marketing strategies and combat its competitors

2 :2 In to create competitive advantages it should do its positioning in the minds of the consumers in such a way that they start seeing it not as a luxury but a necessity . If a brand achieves the status of a necessity , the consumers might make some comprises in their budget , especially when their purchasing power has increased due to high paid jobs and double income families . Since Ford is recognised internationally , the international market should be explored more vigorously

Exercise 6 .2

1 :1 It is evident from the websites of Amazon and Barnes and Noble that both have different target markets . Amazon caters to more young and techno savvy target audience who are in search of a variety of lifestyle products while Barnes and Noble caters to book lovers . But both cater to a target market that is willing to pay for a good product sitting at the comfort of their homes

The marketing mix of Amazon is a little more complex than that of Barnes and Noble . This can be attributed to different target audience that they cater to . Since Barnes and Noble sells books and related products the different

's of the marketing mix are positioned accordingly . Whereas the

's of the marketing mix of Amazon are positioned differently because it sells different kinds of products . There is always a feeling with Barnes and Noble that in case of any problem with the product , a nearby bookstore can be contacted for clarifications . Amazon lacks this touch of comfort . The price of the same product varies in both the websites . It takes more time to understand the marketing mix of Amazon when compared to...