International marketing

INTERNATIONAL MARKETING 1

MARKS AND SPENCER GROUP ENTRY INTO FRANCE MARKET

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INTERNATIONAL MARKETING 2

Abstract

Due to the improved technological advancement in the world today transportation and communication opportunities have tremendously improved and as a result trade has increasingly become global in nature Many companies have now started exploring and entering foreign markets to market their products . Improved technology has enabled consumers and businesses to have access to the very best products from any corner of the world . Companies are

now able to trade overseas or beyond national borderlines . Through international marketing strategies , goods and services of a company flow to consumers and users in more than one nation for profit . Managers and organizational leaders all over the world are recognizing the growing need for their organizations to develop skills and products that compete effectively in international markets . The process of global marketing should be carried out with caution in order to reap the best benefits from such expansions

INTERNATIONAL MARKETING 3

Various reasons have contributed to businesses going international . Some of the reasons include wider economies of scale and scope , availability of better and lucrative markets overseas which may be lacking in local countries , saturated and limited market within the home country and reaction to incoming competitive activity amongst other business reasons (Bennett , et al , 2002 . Pp 8-9 . Every business enterprise focuses on remaining sustainable and in achieving competitive advantage over its competitors through the possession of particular assets , abilities and attributes . As a...