International business

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Outline

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Introduction to the company .1

SWOT analysis .2

Reasons for entering the Saudi market .3

Entry points and marketing strategies .4

Abstract

The HG company has been in existence for over half a century and is on a mission to expand its markets into the foreign world . in the wake of these developments , it still has to evaluate the prospects of the profitability of carrying out this mission . This , it does , by carrying

out a SWOT analysis on itself , and also by analyzing the macro environmental factors that exist in the new potential market . This therefore carries out this analysis to determine the profitability that the HG company may accrue from extending its branches into Saudi Arabia

Introduction to the company

The HG (Hi- Glitz ) Chemical Company produces the HG branded chemical cleaning products that are used for cleaning purposes . In this case these cleaning products are in the form of powder and liquids , and can be used for cleaning both household and office equipments . These chemicals hare also used for cleaning and purifying purposes in the hospitals and other health care centers . The HG chemicals have been known to be used as neutralizers foul smell , bins and oven cleaners carpet cleaner , chewing gum cleaner and remover , dirt repellent drainage cleaner , leather cleaner , glass shiner , grease remover , insect repellent and catcher , marble protector , rust remover , and window cleaner , among other functions . The HG company is based in the US , and has been in operation for over 50 years

SWOT analysis

The HG chemical company is environmentally friendly due to the fact that its chemical products does neither deplete the earth 's vegetation cover upon dumping , nor does its manufacturing company emit a lot of carbon in the course of operations . It is on this backdrop that the United Nations Environmental Program (UNEP ) recognized the HG company in its 2003 Annual Environmental Awards as one of the most environmentally friendly manufacturing companies (Hill , 2004 pp . 120 . In addition to this its chemical composition is gentle to the human skin , its products cheap , and has a unique brand that distinguishes it from the rest of its competitors . The strength of these wide range of products come from the fact that it has a large industrial and market base in Europe , while at the same time , it produces products that have a wide range of use

On the other hand , the HG chemical company has been faced by a lot of problems in the sense that it is now suffering serious financial setbacks that have been traced to the high expansion programs and growth rate that it has been carrying out . In the same wavelength , this chemical company has a problem in the sense that it has difficulty consolidating its market base in Western Europe due to the fact that it does not have appeal that can be considered formidable enough to ward off competition from the rest of the competitors

The strengths that...