International and Strategic Marketing

[International and Strategic Marketing]

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International and Strategic Marketing

International marketing is a term , often also exchanged for global marketing whereby marketing knowledge is put into operation in markets outside one 's local markets of a country (Marketing Teacher , n .d Global marketing differs from international marketing as the former is used by multinational companies to sell goods and services internationally whereas the latter pertains to the knowledge of marketing in general carried out by companies outside one 's country and

br across national boundaries (Keegen , W , 2007 ) This paper focuses on the international marketing strategies of Pizza Hut with reference to USA being the focus country in comparison to its international operations in other countries

INTRODUCTION

A marketing plan sets out to define what strategies and steps need to be taken to reach a goal through regular amounts of adequate research It entails the following elements

Target audience (market as a target through setting of age , sex , class education , profession etc ) In the case of McDonalds this includes all age groups in the demographics , however specifically targeting at children

Competitors (comparison between their and the company 's products and services including after sales service , reputation , market share popularity and unique selling points analysis ) McDonalds ' competitors include Mr . Burger , Burger King , Subway in its own field and Pizza Hut Dominoes , KFC etc . in a wider range of food related competitors

Product / good or service (USP of one 's product /s , and what is the demand...