International Public Policy

Switzerland - An Analysis of Importation Of Watches

COMPANY PRO

The ABC Watch Company , an entity that is based in the United States , has long since comprised a significant part of the United States ' domestic sales of watches . The domestic success of the company has translated well to other parts of the world , particularly in Asia and Western Europe . For the year 2007 , a bold plan is underway to expand the international sales of the watches into the free market of Switzerland Such a venture is fairly complex as Switzerland is a huge producer

and exporter of watches so success in the Swiss market will require either importing a product significantly superior to the domestic product or devising a marketing campaign to stimulate interest in the watches that would embolden a departure from public consumption of domestically produced watches

DEMOGRAPHICS OF SWITZERLAND

The demographics and geographic statistics of Switzerland are quite interesting , as Switzerland , while only maintaining a relatively small population of 7 .4 million people , remains a highly diverse country with people representing many different ethnicities and cultural backgrounds .Geographically , Switzerland bs several major European nations and over many years , people from these foreign lands have immigrated to Switzerland where they became permanent citizens . It is because of this diversity that Switzerland has four national languages : Italian , German French and Romansh

This diversity has lead to significant regionalism ' in the country that inhibits the ability to create a singular Swiss culture . This regionalism , however , has not lead to

Switzerland - An Analysis of Importation Of Watches Pg 2

instability or fighting and does not negatively affect the country in any way . On the contrary , the diversity has greatly contributed to a uniqueness of a broad culture within Switzerland 's bs . According to the State Department : More than 75 of the population lives in the central plain , which stretches between the Alps and the Jura Mountains and from Geneva in the southwest to the Rhine River and Lake Constance in the northeast

Currently , slightly over 20 of the population of Switzerland is foreign workers who are residing in the country on a temporary basis . The ethnic make up of these foreign workers are diverse with the top ethnic group come from Italy . Refugees from the Balkans make up the second largest population of temporary workers although their numbers are relatively small

When it comes to the subject of religion , there is some diversity to the religious faiths of the population , but nearly half (44 ) are Roman Catholics . Protestant denominations yield a figure of around 39 . Other religions make up the rest of the country with Islam at a mere 4 , much smaller than the populations found in other European countries

ECONOMIC POSITIONING

Switzerland , a developed country , has a long tradition of being one of the wealthiest countries in all of Europe although it saw major declines in the 1990 's which it has only recently began to rebound from Switzerland primarily relies upon exports for its economy and problems in the markets...