International Operations

A STUDY OF THE

MARKETING STRATEGIES

OF FOUR RETAIL COMPANIES

By

AUTHOR NAME

ABSTRACT

Since its year of establishment , our company has already made a considerable number of s from different companies . However , we have not yet established a retail partner outside the country . Hence we are in need of retail partners outside the country thaw would help us in distributing our products outside the country . In this , we studied other similar companies through research and examined their approach in breaking in internationally

Since its year of

establishment , our company 's direct-marketing website has already earned a considerable number of s from different countries , such as Germany , United Kingdom and China . However , we have not yet established retail partners outside the country and so we are in need of a retail partner that would aid us in distributing our products to other countries . In to do this , we studied other similar companies through internet research and examined their marketing strategies as well as their operations in other countries . These companies are Best Buy Co , Inc , CompUSA , Wal-Mart Stores , Inc . and Carrefour

CompUSA was founded as Soft Warehouse on October 1984 in Dallas , Texas as Soft Warehouse selling direct to business customers . In 1991 , it changed its name to CompUSA and launched as an online retail company in 1996 . The company 's strategy in drawing customers includes no restocking fees on returned products . Customers can always check online for prices and availability of products . However , CompUSA has not yet penetrated customers internationally . They have stores on different locations in the US but has not yet opened an international office outside of the country

Best Buy Co , Inc . was started with a different name , Sound of Music in 1966 by Richard Schulze and his business partner . In 1983 , the store changed its name to Best Buy Co , Inc . In 2002 , it expanded its branches in Toronto , Canada when it opened its first retail store there In to be launched internationally , the company acquired Five Star Appliances in China in 2003 . The company employs locals as leaders of their branches in the country . Today , it operates offices in Beijing and Shenzhen which helps them in purchasing products straight from manufacturers . These offices also provide a direct channel for Best Buy to provide feedback to manufacturers to new and existing products ADDIN EN .CITE 1112Best Buy Co . Inc . Company Information2006November 32006Bestbuy .comhttp /bestbuymedia .tekgroup .com "Best Buy Co . Inc . Company Information , 2006

Wal-Mart Stores , Inc . was first established by Sam Walton as a tiny chain of variety stores in 1962 in Rogers , Ark . Today , Wal-Mart is considered as the largest retail company in the world with more than 2 ,660 units in fourteen different countries - Argentina , Brazil Canada , China , Costa Rica , El Salvador , Germany , Guatemala , Honduras Japan , Mexico , Nicaragua , South Korea , Puerto Rico and the United Kingdom . One powerful marketing strategy of Wal-Mart is their use of information . The company would match the inventory of the store with preferences of the...