International Marketing

Ericsson Company merges with Sony to provide Sony Ericsson mobile phones

The objective of this article is to throw light on the merger of Telecommunication Company named Ericsson , and its merger with Japanese Electronics product Company called Sony . The article first gives the general background about both the companies and later on tells the history behind the mergers between two companies and there product called Sony Ericsson

History of the Companies

Ericsson : It is a Swedish company that deals in telecommunication products . The companies established its name as telecommunication Exchange

Company , later on started to produce automated devices related telecommunication . In early 1990 's , Ericsson decided to manufacture their own mobile phones handsets and had a huge market share . Before developing mobile phones , Ericsson is considered as pioneers in serving broadband connection through the copper cables . They produce large amount of wireless technology-based instruments . Ericsson has developed quite advance version of mobile sets based on GSM , CDMA , WCDMA , EDGE etc technology

Sony : Sony , which is a Japanese company , is a giant in Electronics industry . They have wide range of electronic products specially related to Media and Entertainment equipments such as Televisions , Walkmans Cameras etc

Sony Ericsson

In late 90 's , the demand of mobiles started increasing globally . Both these companies with their background decided to make mobile handsets Ericsson was in the market was almost a decade . But later on they suffers a losses because of the monopoly created by Nokia and there was too much investment in IT sector globally , that started to saturation In 2001 , Sony and Ericsson decided to have merger and introduced a new company called Sony Ericsson , which will manufacture mobile phone handsets . Both the companies had equal amount of shares in Sony Ericsson . The advantage Sony Ericsson got was that Sony had a huge consumer market and Ericsson was well-established name in telecommunication technology sector . So Sony Ericsson came up good quality features and high backhand technology . As soon as they came in the market , they got huge profits and now Sony Ericsson is one of the strong market leaders with fifth mobile phone producing company . Their main competitors are Nokia , Samsung , Seimens and Motorola

Sony Ericsson has very developed handsets based on the 3G technology They are compatible with GSM , CDMA , WCDMA , HSDPA and all current technologies . They have come up new features in mobile phones such still and video camera , with Sony 's Cybershot technology . They also introduced the music phones , which had Walkman in it . They have very good range of PDA in the market Bibliography

Sony Ericsson . Sony Ericsson History [accessed on 30 January 2008]...