International Marketing Team

International Marketing Team The role of marketing in business is often concerned with more than attempting to increase sales . A number of factors have led to efforts to control rather than just stimulate demand for some products including packaged food . International expansion is one of the best methods to sustain strong market position and increase sales . Garibaldi 's Inc located in Hoffman Estates , IL is a US-based company specializing in a frozen pizzas product line and macaroni , spaghetti and noodles product line (Garibaldi 's Inc . Company Pro , 2006 .Today , the company serves

br thousands of customers from around the country , enabling us to establish a nationwide reputation ' Garibaldi 's Inc , 2006

Market Conditions

The initial assessment of markets conditions involves screening foreign markets to discover the potential of different countries . This process includes consideration of rates of growth of economies , new developments such as opening up of markets in developing and emergent economies technical changes that are creating new opportunities to sell and identification of long-term economic and demographic factors that are altering demand patterns . The main criterion to select the country was the absence of competitors and similar product in the market of these countries (Crawford 2003

Taking into account market conditions in Africa and Egypt in particular it is possible to say that a frozen pizzas line should be adapted for this market . In this market , the package must quickly communicate the nature of its . In Europe (France and Germany , Garibaldi 's Inc . can sell spaghetti and noodles . This product line also requires adaptation : the package must function as protection and must also be efficient in home use . Since the same product sells in different countries often for different reasons , package design can do much to express and present a product in a way that is by customers in each market . The package must be convenient and easy for buyers to use . In addition , it should help sell the product by attracting the buyer 's attention identifying the product , and providing a reason to buy . Mexico (South America ) proposes great opportunities for Garibaldi 's Inc . and its product line including macaroni and noodles . In this country Garibaldi 's Inc . can kept standard the product line (Crawford , 2003 Tayeb 2000

Country Pro : Vietnam

Vietnam is considered a potential market for packaged food products proposing great opportunities for growth . In July 2000 , U .S . President Bill Clinton signed a trade pact with Vietnam that promised a new era in two-way trade between the former adversaries . Since 60 percent of Vietnam 's population is under the age of 25 , it is no surprise that PepsiCo and the Coca-Cola Company were also quick to make moves in Vietnam . Experts agree that the Vietnamese market holds tremendous potential over the long term . It may be two decades before Vietnam reaches the level of economic development found in Thailand today Meanwhile , the country 's location in the heart of Asia and the presence of an ample , low-wage workforce are powerful magnets for foreign companies...