The International Economy

P G is a consumer goods company that operates outside the US in 180 countries . As stated in its website , it operates internationally through three global business units : beauty grooming , health and well-being household care . This corporate structure enables the company to capitalize upon the scale benefits of a 79 billion global company . The global business units focus upon three areas : consumers , brands and competitors . This focus is distributed throughout the activities around the world . The company 's growth is based upon environmental sustainability and social responsibility . Operating within this organizational

structure ,

G has launched many brands outside the US such as Gillette , Duracell , Head Shoulders , Ariel and Pantene . It enjoys dominance throughout the world in different varieties of consumer goods . Product diversification has taken place through a number of acquisitions , most notably Gillette which was approved by the European Union and the Federal Trade Commission .

G is also a member of U .S Global Leadership Coalition , through which its activities outside the U S . also include development and diplomatic efforts abroad

P G enjoys the comparative advantage of ensuring local focus throughout the world . Therefore it is able to practice the strategy of global market segmentation , the process of segmenting different markets based upon similar segmentation characteristics . Global market segmentation enables the company to lower costs , since the same products and marketing campaigns can be synergized across national boundaries Because of its development and diplomatic efforts abroad , it enjoys support from the local governments . This facilitates locally...