International Business Project

University of ---------

Technology Extended Campus

project undertaken in partial fulfilment of the requirements for the

MSc Degree in -----------------

CASE STUDY - __International marketing ______

BY

-----------------

Supervisor : ----------------

Project unit : --------------

JUNE 2009 Plagiarism Declaration

I confirm that the enclosed written work on CASE STUDY --___International Marketing ______ , is entirely my own except where explicitly stated otherwise . I declare that wherever I used copying , paraphrasing , summarizations or other appropriate mechanism related to the use of another author 's work it has been properly acknowledged

in accordance with normal scholarly conventions . I understand that wherever 6 or more consecutive words are extracted from a source they must be acknowledged and 10 consecutive words that are unacknowledged will be regarded as proof of plagiarism

Signed __________________________________ Date ___________

Acknowledgments

Special thanks and gratitude is given to ---- who helped me with his valuable guidance . My thanks will be extended also to my family including Dad , Mom and ----- , my youngest brother for their kind and invaluable support during the whole project

EXECUTIVE SUMMARY

This document can prove to be a major milestone with regards to the development of a marketing plan for the Electrolux Tumble dryers , a product of an American firm to be launched in the German market . This marketing plan intends to capture the German market with a full laid down disruptive marketing strategy . This marketing plan looks at the present market with all the existing market players in this field , and seeks to identify trends which will...