International Business Development

As one of the leading companies in the world and the world 's largest provider of fast food , McDonald 's restaurants have become well known for adapting to market conditions within their given countries . While they make the bulk of their money in the United States , where they have learned to handle the needs of their customers , McDonald 's has faced some issues when heading out into the international market . Like any good company , McDonald 's has responded to these so called obstacles by finding a solution and overcoming the challenge . No where

has this been more apparent than in places like Turkey , where McDonald 's has to change not only their brand , but also the type of food they serve McDonald 's cannot just head into Turkey and serve the same food that they serve to Americans in the same conditions . Instead , they have to learn to overcome those cultural obstacles in food choice , as well as the common problems with personnel , logistics , and economics that exist because of the cultural differences that exist

McDonald 's has faced a number of different problems when trying to establish their brand in the country of Turkey . Above all else , they have struggled to come up with food that suits the needs of their customers in Turkey . As one might expect , the tastes of the people in that country are quite different than in other places around the world While Americans might be happy with a large of French fries and a double cheeseburger from the dollar menu , the Turkish people need something just a little bit different . The challenges that they have faced in this regard come not only from the differences in taste , but also the underlying cultural differences in the country . Turkey is a country highly dominated by Muslim people and because of their Islamic religion they cannot eat bacon or any other pork products . This means that things like the McRib sandwich and bacon cheeseburgers cannot be on the menu there . That is only a small problem , though . McDonald 's has such a large menu that they are able to get away with not serving these products . The larger problems that they face are solely taste based problems . McDonald 's has struggled to find the right mix of ingredients to produce food that Turkish people approve of . This is especially true in the eastern part of Turkey , where McDonald 's has not been able to successfully establish any of their stores as a popular food option Simply put , the residents there do not like the food that McDonald 's provides . Therefore , McDonald 's has been working extremely hard to develop products which will sell more effectively in those areas

Some of the problems with taste come as a result of the products that they have to use . McDonald 's has made a business decision to include the economy in Turkey in the production of their food . They do not export their products in from the United States...