Paper Topic:

Internal Analysis and SWOT Mod 3 CS

Many people have reduced their pizza purchasing because of high calories of pizza . Consumers are very aware about the used fats or cheese in pizza . Sometimes some healthier vegetable based toppings and fresh salads are more preferable for the consumers in comparison with pizza . The relation between the consumption of these foods with the supply of the pizza companies depends also on the quality of foods , dieting status and body mass index of the population (Kim , Horner and Utermohlen , 1997

Value

Consumers are very much concern about the values of the

products and services of Pizza company and pizzeria operators in US . Declining commodity prices can set up a policy to have more aggressive pricing Consumers have less amount of purchasing power and they are unable to spend more for their outside dine . In this situation , the best expected option should be pizza consumption for them . The reasonable prices and also cheap prices of pizza has increased its demand in the US market and present life-style

Initial investment fees and costs Average Low High

Initial franchise fee 25 ,000 1 ,000 52 ,000

Leasehold improvements 110 ,000 9 ,500 2 ,000 ,000

Fixtures equipment 130 ,000 11 ,000 1 ,000 ,000

Signs 7 ,000 2 ,000 44 ,000

Opening inventory 10 ,000 2 ,500 89 ,000

Expenses while attending training 6 ,000 0 76 ,000

Deposits , prepaid expenses (can includeproperty security payments , three months lease of real estate , utility co . deposits , insurance , license fees 10 ,000 2 ,000 42 ,000

Additional funds (includes payroll , food costs 30 ,000 2 ,000 100 ,000

Grand opening costs 9 ,000 1 ,000 26 ,000 100 ,000 3 ,000 ,000 (Source : Pizza Franchise Study

Technology Trends

The renowned pizza companies are offering online ing to their customers to enjoy the easiest way to have...

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