Internal Analysis and SWOT Analysis of Wal-Mart

Running head : WAL-MART

Wal-Mart : SWOT Analysis

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Wal-Mart : SWOT Analysis

Wal-Mart is one of the biggest companies receiving a large revenue and number of loyal customers in numerous stores located in different countries around the globe . The company is known as the leading grocery retailer , and is recognized by the Fortune Global 500 as the largest public corporation in terms of revenue . Today , Wal-Mart is still able to maintain the recognitions continuing to grow and stay at the top of the competition

Internal

Analysis : Strengths and Weaknesses

Wal-Mart can be considered as one of the strengths of the company Basically , Wal-Mart was able to dominate the retail industry by gaining the loyalty of its customers . Wal-Mart also controls most of the consumer goods from different prominent product manufacturers . Moreover the company was able to hold the top rank in the marketplace by restructuring their business plans and operations . They remodeled their stores , invested more on technology , replaced warehouses , and eliminated irrelevant job positions . The actions were done in to execute another plan for a more expanded and successful business (Bianco , et al . 2007

Aside from shifting the focus to products and customers , Wal-Mart focuses on bridging the cultural diversities among the workers of the company . Hispanic and African- American women were added to the company to create more effective relationships despite cultural differences and make the company have a representative from other countries

The success of Wal-Mart in the marketplace has been very transparent for both...