Paper Topic:

Integrated Marketing Communications

Integrated Marketing Communications

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Integrated Marketing Communications

Introduction

In today 's highly competitive global economy , every capitalist or businessman is duty-bound to protect his own business against internal risks , external threats , and other trade vulnerabilities that may hamper the growth or cause the collapse of a particular business entity or establishment . While there are several factors that can cause business risks and collapse , there are also a lot of possibilities that can be taken by business leaders and managers in improving the

status of their company . One of which is the concept of Integrated Marketing Communications , which centers on the integral areas of marketing that are highly essential in protecting and advancing the interests and status of a particular business

Integrated Marketing Communications , or simply known as IMC , is an effective tool in business because it focuses on the different marketing elements such as advertising , support media , direct marketing , sales promotion , personal selling , public relations and publicity as a single component rather than isolated or separate marketing units . There are many reasons why there is a need to invest and apply the many elements of IMC . Some of which are cultural differences , introduction of new products or services which need good promotion , geographical differences , diversification of products and services , and expansion One of the most potent barriers to efficient marketing communication is cultural differences . In this case , there is a need to invest in multicultural marketing , which is part of the focus of this

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17 pages

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