Innovation Strategy

It has retained the consistency and quality of its food , service and stores despite its global expansion

Weaknesses

Declining Market Share

In 2002 , Time Magazine reported that McDonald 's market-leading share of the 46 billion fast-food burger industry in the U .S . has flattened out at around 43 . Subway has dethroned McDonald 's as nationwide champ in growing 12 a year as a fast-food category vs . a paltry 2 to 3 for burgers

Too much focus on Products

In the past , McDonald 's believed that they have superior service and

br that for them to enjoy continued growth they only have to find better ways to implement Ray Kroc 's vision . It focused its attention on making food that always tasted the same , reducing customer waiting time , and keeping the bathrooms clean . When in fact , the customers have wanted new products (Parry 2001

Operating losses in Latin America

BBC news reported in 2002 that in Brazil , McDonald 's faces a possible government probe over claims it is charging franchisees too much rent and stealing their customers by opening restaurants too close to them

Opportunities

McDonalds is only serving less than 1 of the world population

Despite the number of stores existing worldwide , there are still plenty of opportunities for growth for McDonalds . It can still continue to target market overseas considering that it only serves one per cent of the world population

McDonald 's has a strong followers globally

Many of the overseas stores of McDonald 's have been instant hits since its opening . When McDonald 's opened its first restaurant in Singapore in 1982 , it became the largest-selling McDonald 's in the world In 1992 during its first day of operation in Beijing , McDonald 's served about 40 ,000 customers In 1992 , McDonald 's had a (Jandt 2001 . According to...