Information systems
The IT Management Context Your Name Your course Title Your Professor Date The IT Management Context The context of IT Management changes the definition of the variables involved in Information Systems Technology field . E-Commerce is a subset of the many areas controlled by the IT Management sector . Efficient management involves knowing the people , software , hardware , processes and business culture involved in the e-commerce venture . Managing these variables in a virtual setting like e-Bay is different and complicated than managing an actual whole sale company . Many factors influence the

br success of a virtual company . For the purpose of this paper , the following factors will be explained in the reference to e-Bay
The factors customer , employee , people and user , all overlap each other according to their functionalities played in e-Bay . The roles that define them uniquely are explained below
Customer : The main role player in any online marketing company . The customer is a person or a company that purchases goods and services from e-Bay . Customers vary in diversity , geographical location and demographically . Their profiles are updated according to their purchases . This helps the company to offer products that they will buy Learning about the customer is a crucial part of an online marketing company (McKinsey Company
Employee : Employees in e-Bay are all the people that are present the organization chart of the company . They range from software engineers to customer services . They are responsible for the smooth and efficient operations of the company . Together they make sure that the company runs in...
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