Information Technology Support for Three Restaurants

Information Technology Support for Three Restaurants

2006 Information Technology Support for Three Restaurants

1 . Introduction

In today 's fierce competition of business , corporations need to create not only attractive products and services but also generate intangible value added creatively . This is essential since competitors easily copy tangible products or services , therefore , to differentiate from rivals the corporations must produce distinctive services as value added for customers

In to generate such performances , the corporations must define its objective formally in the form of mission statement so that all stakeholders of

the companies (employees , managements , and investors know well what they want to achieve in particular period

In Exploring Corporate Strategy , Johnson G . and Scholes K (1999 reveals that corporate strategy deals with overall purposes and scopes of the organization to meet the expectations of stakeholders

The statement implies that successful companies are those having right directions and run towards them . Concerning this issue , this will elaborate details of a company 's position towards the implementation of information system to support their three New Jersey restaurants owned by the Renteria family . The includes mission statement , environmental scan , proposed IT department structure IT strategic plan and resources

Organization Mission Statement

Mission statement is the declaration revealing the target position the company wants to achieve in the future . Theoretically , according to Answers Corporation (2006 , a mission statement should be clear and concise and must avoid being verbose since it might lead to different perception . Concerning the mission statement of three New Jersey restaurants , the first thing to do is to provide a single mission statement for the three restaurants and it should clearly describe what will be done , by whom , for whom , and why as following

Managements and staffs of Renteria 's Restaurant Group is committed to provide excellent services in to pursue growth both domestically and internationally to increase revenue and enhance stakeholders benefits

The above statement is designed to be market-oriented since it is the result of bottom-up approach as the representation of the Renteria 's commitment to help consumers enjoys the delicious foods in a friendly environment with the benefits of using information technology to support the never-ending experiences

Environmental Scan

In New Jersey , restaurant business is quite challenging since there are many upscale restaurants that customers can choose . HYPERLINK "http /www .njdiningguide .com /restaurants .html http /www .njdiningguide .com /restaurants .html lists several restaurants located in New Jersey that serve American , Italian cuisines and many others

Figure 1 Rita and Joe 's Restaurants

For instances , Rita Joe 's ( HYPERLINK "http /www .rita-joes .com http /www .rita-joes .com ) is a restaurant that provides a warm and welcoming atmosphere (figure 1 . Similarly , other restaurants also assert that they provide the friendliest atmosphere to attract consumers

Concerning the situation , Renteria 's three restaurants need to develop not only cozy places but also additional value like computerized services in which customers are able to book a table , asks for special menu etc

The integration of technology at hospitality industry...