An Information Systems Perspective on the Impact of Web 2.0 Technologies

An Information System Perspective on the Impact of Web 2 .0 Technologies

Abstract

Web 2 .0 is a terminology invented by O 'Reilly media . Web 2 .0 is a user-reproduced content , which is possessed by the neitizens themselves and not by the company . This is a recent concept coined by Tim O 'Reilly in 2004 . The concept includes the web-based services such as social software 's and social book mark sites which includes Wikis , Web blogs Dei .icious .us , Google AdSense , Flickr , BitTorrent , Napster , Gmail Google Maps and AJAX etc which provide

online services free of cost to the user and allows the user to share the website with the right to remix . Web 2 .0 has now become widely corroborated as internet literacy has enormously increased and users find it more comfortable with virtual interactions due to availability of broadband and as a result of this Web has turned to be a social medium . Apart from individual users the concept has also entered the business world , where the organizations are planning to better utilize the concept

This focus on application of Web 2 .0 in organizational functions especially in corporate and intends to identify the possible benefits occurring out of its application in corporate . The discusses about the latest development in Web 2 .0 technology and describes about the hype in usage of Web 2 .0 technology in organizations in recent past . The focuses on the application of Web 2 .0 in organizations which has endowed with successful results both internally for knowledge capture and externally to create communities of customer . Finally , the concludes discussing about the contemporary results of utilization of web 2 .0 techniques in the enterprise

Introduction

In the recent past , information technology is growing at a higher speed with innovations happening now and then . Among them , the most significant innovation was Web 2 .0 in companies . Application of blogs and tags in companies to improve the knowledge resource has become more popular . According to Franks Gens , Senior Vice-President for research at tech market research IDC , Web 2 .0 is considered as being at the fringe of most businesses , it 's in reality moving with great hype for the reason that how the next generation of employees communicate , and generate and share ideas ' However , from marketing perspective business people are interested in applying Web 2 .0 in their companies as a tool to enhance productivity and to find experts and the information needed to get the job done , says Steve Mills , GM of IBM software groups

Significantly at present Web 2 .0 technologies like blogs , tags etc are available in packages specially designed for big companies . Among such companies IBM is popular which has initiated to introduce a new concept termed as Lotus connections . The package is integrated with five Web 2 .0 technologies , which includes pros , where employees post their information about their expertise and interest communities , which are formed and managed by employees with common interest activities , which are used...