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Paper Topic:

Informal Proposals

Phoenix Advertising

Roanoke Branch

9167 Industry Road

Roanoke , VA 24001

June 9 , 2008

Gregory S . Forest


Phoenix Advertising

9167 Service Lane

Charlotte , NC 28202

Dear Mr . Forest

Until 2006 , Roanoke branch has played a pivotal role in building strong brand image of the company through collaboration of the highly enthusiastic team under strong leadership of the heads in delivering unique ideas . Unfortunately , as the executives must have known through the biannual reports July 15 2008 , Roanoke 's productivity has dropped resulting in 20

increase of client complaints as compared to 10 last year . The staff has decreased by 15 which includes the heads of the creative and accounts department who have left for the rival agency . The work load has increased such that all kinds of clients are being accepted without the consulting the company 's standards

In response to this dire situation , I present you and the team the following proposal for returning the Roanoke branch to its stellar position


In November 2007 , Roanoke branch had the creative department giving excellent creative themes and seamless advertising projects under the direction of the head of the department Mr . Rosa with only 10 of client complains . In March 2008 , the head had left for the rival agency which resulted in miscommunication of the departmental heads and the creative team . Three graphic designers and the four copyrighters are warning to quit . They are of the view that their input is not executed the way it should have been . The upper management of the account department passes their work to the clients without their consultation , and they feel demoralized of the unfair exercise of authority . In my investigation through questionnaires of the creative department and their behavior during working hours I was able to find out that the employees were not dedicated to their work

The creative team has been exhausted with intense work load resulting in extra working hours without any salary compensation . This adds to the frustration of the employees and thus decreased productivity . There is no consultation of the budget of the company prior the acceptance of the new clients adding to the workload of the already down team . As per the standards set by the company there should be not more than 6 campaigns to be handled per month and the budget associated with should also be aligned with the resources available . There have been around ten campaigns being worked upon in the last two months resulting in exhaustion of new ideas by the creative team

Consequently , I am not surprised that the Roanoke now trails the other branches . theless , I am convinced that the Roanoke branch can return to its former exemplary position by achieving the following objectives

A work plan should be made of the next six months which should include that the acceptance of the new work should be put to a halt for at least one month and concentrate on finishing the pending work and the current clients being contracted this season


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