Industry Situation Analysis

Running head : STRATEGIC PLAN

Four year strategic plan for Erie Capsim Company

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Four year strategic plan for Erie Capsim Company

The four year strategic plan will focus on key drivers of the industry factors determining future of the company , industry attractiveness , and its competitive environment . Each section contains detailed subsections which clearly defines the strategic plan . The plan uses 2009 data and our four year plan runs up to 2013

Driving Forces

In this industry there are many driving forces . Our top management

uses the concept of driving forces to reach consensus on what strategic area represents the industries current driving force

Research and Development

Our company will be introducing a new High End product every year . In addition we will reposition our performance and size segment products into our initial targeted sections . This will enable a stream or products lined up along the High End , traditional , and Low end sections In addition we will allow present traditional section products to become a Low End section product so as to create room for segment drift . The company will later introduce a new product to the High End and will finally have four products each in the Low , Traditional , and High end sections during those four years . This way the company will present to clients products in line with their perfect procedure for age reliability , and positioning . Also the company endeavors to sustain its existing product line , ensure presence in each section , and strive to sustain its...